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Medical Marketing on Pinterest: The Safest Place to Start Health Care Social Media #hcsm

Posted on: décembre 27, 2013

See on Scoop.itLes réseaux sociaux à la Une !

LET’S FACE IT, YOU’RE SCARED
Health care companies are not getting involved in Social Media because they’re scared. If you look at the hoops medical marketing directors have to jump through with their legal department, and then combine that with the pressures all marketers face, such as justifying marketing spend, it’s no wonder health care companies have chosen to stay on the sidelines.

 

SOCIAL LURES MARKETERS WITH MORE LEADS
But wait! Did you know that social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC (Source: HubSpot)? It’s hard to not have your mouth water at the idea of doubling your leads. Why do we love leads? Because leads can be converted to sales, and everyone can appreciate an increase in sales (especially your boss and the C-Suite).

 

EVEN MEDICAL DEVICE COMPANIES ARE DOING IT
As Social Media becomes more universal and a basic tenant of business, even medical marketing executives are beginning to be tempted by the business benefits of going social. If you don’t believe me when I say that even medical device companies are embracing social media, just check out this Twitter list with more than one hundred companies involved in social media for medical devices. Allow yourself to be impressed, inspired by their brave step toward social, and reassured that it’s not a completely crazy idea. Don’t let the leaders scare you away either. Use them to light the way forward.

 

Read more: http://www.business2community.com/pinterest/medical-marketing-on-pinterest-the-safest-place-to-start-health-care-social-media-0539369#jQQgyK0wZc8TzovC.99

See on www.business2community.com

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